Five Good Reason For Music In Corporate Video
1. Customized Music - Right for the film.
2. Heighten/Support the mood or feeling of the film.
3. Custom composed music can be a lot more distinctive than library music which can be rather bland, and cliched and out-of-date.
4. Helps bring a sense of continuity to the film.
5. An original motif or tune can be arranged in dozens of different moods so the same musical idea is carried through the entirety of the film.
Custom Written Music vs. Library Music
Custom composed music can be written to fit the picture rather than the picture being edited to fit the music as is usually the case with library music.
Custom composed music can be a lot more distinctive than library music which at worst can be rather bland, cliched and out-of-date.
Anyone can use library music and the tune they pick could quite possibly have been used for a dozen other films for a dozen different products. Your customers could easily have heard it before. An original motif or tune can be arranged in dozens of different moods so the same musical idea is carried through the entirety of the film.
By the time they have gone through literally dozens of CDs of library music, they’ve wasted so much time they might as well have had the music custom written in the first place.
In some circumstances, library music costs more because they keep paying for re-use.