Lesson 11A - Music For Corporate Video
In this unit you will gain a basic understanding of how to write music that meets real customers’ requirements.
Gain a basic grasp of the various stages of creating a corporate video so that you know how you, as the composer, fit in.
Writing on assignment by tackling a real project.
Provide music for a short corporate video.
Example of Corporate Video Music
You are being introduced to the discipline of writing music to an assignment. This is the fundamental difference between writing music for your own satisfaction (Final project) and what goes on in the professional world where you are hired to meet someone else’s requirements.
Learning to Listen: The first step in learning to write music on assignment is learning to listen. Every piece of music you hear on the radio, T.V. and film has been written to achieve a specific objective or has been chosen because it fits a particular mood or idea.
Unless you grasp what people buy, and how most composers answer the requirements of the media in general, YOU REALLY HAVE NO IDEA WHERE TO START A COMPOSITION!
Listening to different types of media music and what elements are being used in that music is essential to getting started. In essence, “looking under the hood”.
What Is Corporate Video?
Corporate videos are made when a company wants to communicate to its customers or staff.
They make television programs that are distributed on videotape, DVD or on private internal satellite networks and intranets. This is the world of corporate video.
Types of Corporate Videos:
Big department stores
Employee training and “pep talk” videos.
The videos can be anything from a couple of minutes in length to over
an hour and with budgets from $1,000 to $100,000 +.
These programs are made every year in the tens of thousands often by small companies.
Write down five good reasons they might want to use music, what music could do for their film.